Wilderness Wear is a one-of-a-kind company. They have many competitors, but nobody is quite like them. They are the only Australian company that designs and self-manufactures premium outdoor clothing at internationally recognised standards, supporting a discerning, worldwide community dedicated to outdoor activities, pursuits and adventures. It is a constantly developing enterprise, although one thing has never changed: The Wilderness Wear range is produced for enthusiasts by enthusiasts. So, when they are not making their products, they are out there using them. Yes, they live (and love) their work. Wilderness Wear’s history begins with socks and an old Tasmanian hosiery company purchased in 1989. Upon relocation to Melbourne, the established sock range was redefined with a new item, the now iconic ‘Kosciuszko’ hiker sock. At the same time, development of ultra-premium polypropylene thermal baselayers into the range marked a significant turn. Expansion of product was under way and the company had successfully positioned itself to manage large contracts supplying military, corporate, public service and institutional customers. In 2000 Wilderness Wear acquired the current office, factory and warehouse site, with the facility completed in 2002. All the while, new product lines were being conceived, with research and development of materials, design and technology becoming a significant part of company ethos. By this time, the properties of Superfine Merino wool were also being embraced and the Wilderness Wear brand was established as a leader in the increasingly popular and competitive market.
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