Shoes & Sox filled a specific need for professionally fitted children’s shoes when it opened its first store in 1987 at Westfield Chatswood. Word-of-mouth spread fast (even pre-social media days) and their customer base grew quickly as people everywhere wanted the best for their kid’s feet. From day one, their mission has been to put the best-fitting shoes on the feet of Australian children at family-friendly prices. Over 30 years on, they remain true to this mission. Only now they deliver it with greater industry knowledge, a larger range of shoes, and even better value from any one of their 71 locations across Australia, including our Myer Concession stores. They then committed to opening new stores in areas that were under-serviced for professionally fitted children’s shoes. Their range continued to develop and their buying power improved with scale, allowing them to pass on even better value to their customers. In 2010, they celebrated tehir 20th store opening at Westfield Carindale in Queensland. Ultimately, their story is about helping as many Australian families as possible to access their knowledge, range and value, and ensure their kids get off to a healthy start in life too, with correctly fitting shoes. They continue this mission with genuine joy for what they do.
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