SELA is a comfy, fashionable collection for self-confident people with their own style, seeking to enjoy modern life, and be attractive to others. Founded in 1991, SELA has become one of the known leaders in creating casual clothing collections. SELA has gone from small family-run assortment stores to a nationwide fashion brand. They were the first to implement their own brand selling concept in the Russian market, based on a clear description of all business processes and standards. Subsequently, their experience was borrowed by many fashion companies in Russia. Today Sela is one of the recognized leaders in making casual clothing collections, the best in terms of price and quality. They have their own design bureaus and production offices. They have international team of specialists and like-minded people. The brand portfolio includes the following brands: befree, ZARINA, LOVE REPUBLIC and SELA. The main mission of the Sela is the discovery of fashion opportunities for new emotions.
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