M.Video is one of the pioneers of online retail in Russia. The first M.Video online store was opened in 2001, and in 2014 the company began implementing an omnichannel business model. The One retail concept is the next step in the digital transformation of their business, which consists in creating a unified experience of purchasing consumer electronics at all points of contact of the Group and the client - on the website, in the mobile application and in the chain of stores - with the most personalized service. Their priority is to create a better and consistent customer experience across all sales channels. M.Video is developing the RTD project, in which consultants in stores serve customers using smartphones with software that significantly increase the personalization of the service. Today, all M.Video sellers can authorize you in the store through the loyalty program, clarify the amount of accumulated Bonus rubles and the amount of discounts, and make a lucrative personal offer. Since 2018, M.Video stores have opened new experience zones (experience zones), where visitors are told about the latest technologies, such as smart home, virtual reality (VR), 3D printing, etc., as well as innovative M.Video products and make it possible to test them yourself. Along with the elements of M.Video's corporate design, dedicated vendor zones such as Apple, Samsung, Miele brand zones, Perenio Smart Home zones and many others are an important component of the retail space design. In total, at the end of 2018, about 11.8 thousand vendor zones and demo stands were installed in the M.Video network.
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