It was around 2013 that I had this idea, how could I explore old tales and transform this into a fashion brand? The idea of creating a fashion brand was always in my mind, but it is such a competitive space, millions of brands trying to get a piece of the market, mostly dominated by the fast fashion industry, and don't get me wrong, 90% of them have generic ideas and designs without much context behind it. That bothered me. Trust me, that is the trickiest part, don't believe the hype "build your business in 30 minutes". I mean, you can, create an account in Shopify, as for example, install a drop shipping APP, export some products, add your 30% markup, and boom, one more generic shopping is open. Please don't get offended if you did that! Have in mind, my goal is to build a brand and E-commerce is a tool to build that brand.
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