K-Swiss was established in 1966, when two Swiss brothers moved to California to create a footwear brand focused on tennis. Equally avid skiers and tennis players, the brothers took motivation from leather ski boots to create a court shoe that supported the destructive side-to-side movement of tennis. K-Swiss Classic was the first all-leather tennis shoe and ran some of the world's best tennis players to major championship victories. The K-Swiss Classic quickly grown worldwide acclaim and became a style statement both on and off the court. More than 50 years later, K-Swiss' fresh brand mission is to outfit and inspire the next generation of entrepreneurs. These young leaders are at the forefront of today's culture, influencing and inspiring young people around the world.
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