They came up with a plan to empower people in Africa through nature. They believe change can be made to benefit everyone. The key part of what they do is build awareness. They do not have to be the one to fix it. By creating awareness of the destruction, a conscious effort can be made to change it by the right people. This is what they do, and will do for every part of Africa. Their mission is to help protect Africa's nature, empower the people that live there and raise awareness of the issues affecting them. They also choose and champion suppliers with uplifting community projects, even if they pay extra to do so; whether they provide work in areas of high unemployment, empower women in a man’s world or teach local communities to value certain trees, which would otherwise be felled. They ensure that all their suppliers meet rigorous sustainability requirements and that they are paid fairly. They offer complete transparency with the ingredients they use, and their provenance, along with a promise that if you don’t like their product in any way, you can return it for a full refund. They envision a world where man and nature can work together sustainably to save the planet.
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