A first of its kind innovation, Shade Shot, created with Josh's expertise and insight, allows you to personalise your permanent colour. The world leading colour expert is called on by celebrities, designers and his Atelier clients, for his genius with hair colour. Mixed and applied with the Permanent Colour Kit, it creates an array of natural, multi-dimensional tones that are unique to your hair. From the striking, high vis red created by Josh and the team and showcased at the Alexander McQueen AW20 show, to the myriad of natural flattering reds created at the Atelier, Josh is the leading expert on red for the fashion world and clients alike. "Listening to their the needs of their redhead community, and to the blondes and brunettes who'd love to try out red, has prompted several years of work to create their latest red innovations coming this summer. It's the year they're going to paint the town red," says Josh.
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