They are a young company that has set itself the goal of offering you, for selection and purchase, only products that they have tested and tested. “Honest Goods” or “Honest Goods” is not just a beautiful combination of words, it is their motto. All that they offer you is products in which quality and a high level of consumer characteristics are paramount. They do not believe that the more well-known brand is placed on the packaging, the more high-quality and appropriate to your expectations the goods you purchase. The huge previous experience of their team with a large number of well-known brands has shown them that often, when buying products of a well-known brand, you overpay a lot, without getting an adequate level of consumer characteristics. When it comes to prestigious watches or cars, you can explain to yourself why pay more. This is a sign of status, a demonstration of wealth, an increase in self-esteem. But when you are offered to overpay for everyday goods. The fate of which a maximum of a week to be used and thrown into the trash. They don’t understand why they should spend their extra money on what looks exactly the same in the trash can. Socks from Armani, this is certainly cool, but it may be important to choose those that are comfortable and well worn. Wet wipes from Procter & Gamble is certainly good, but it may be important to choose the right size, soft and delicate material, a pleasant smell and the absence of allergenic impregnations and additives. Haggies baby diaper is a class, but maybe the main thing is to choose one so that it does not pass, does not irritate, does not come off. Many more examples can be given, they think that you can continue this list. They are far from the idea that all branded products are bad, of course not. Not all. But the fact that they are all offered to them at a price higher than the cost of goods with similar, and often higher consumer characteristics, is more than obvious to them. They decided to find goods that they can offer you with a guaranteed set of consumer characteristics higher than the price they offer to pay.
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