The Foxtrot brand is developing as an omnichannel (offline and online trading) and in 2019 it celebrated 25 years of operation. Foxtrot has been in the top consumer choice since 1998 and is a leader in the category of home appliance stores in terms of brand recognition, visits and purchases. The development of the network began with the opening of the first store in 1994 in Kharkov. In 1997, the brand became an official retailer, and in Kiev a supermarket appeared on the street. Degtyarevskaya, 48. As of the beginning of 2020, the network has 162 stores with a total sales area of 153 thousand. sq. m. Shops are located in 90 regional and district centers of Ukraine. In 2012, Foxtrot switched to an omnichannel business management platform that combines online and offline trading formats. The Foxtrot distribution network is a member of Euronics, the largest procurement group of electronics and household appliances working with 35 countries in Europe. The Foxtrot brand is developed by the Foxtrot Group of Companies. The leaders are Valery Makovetsky and Gennady Vykhodtsev. The executive director of the Foxtrot distribution network is Alexey Zozulya.
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