David Lawrence was the first apparel brand specifically introduced to satisfy the changing needs of the Australian career woman. An iconic label, it first appeared in 1978 and was distributed nationally through stores. Offering classic staples with an emphasis on suiting, David Lawrence quickly became the leading store of choice for the successful career woman. They offered customers the opportunity to have their desired pieces made up in their size if it was unavailable in store. During a time when women were entering the workforce and developing increasingly multi-faceted lives, David Lawrence offered the convenience and ease that customers were seeking in their dressing.
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