Long story short, after working together for a few years and bonding over their mutual love of boardsports (skateboarding, surfing & snowboarding) & their home country Brazil, they decided to join forces to start Cariuma. They left their corporate jobs with a shared idea to build a company that would better serve people and the planet. They knew the industry-standard “cool-classic” sneakers were really uncomfortable and that the big corporations weren’t socially responsible and didn’t really care about sustainability in an active way. By embracing personal style over status-quo trends, they empower conscious consumers to buy quality over quantity. They imbue every stage of their sneaker-making process with this eco-conscious spirit, from designing to curating materials responsibly, to shipping and giving back to the environment. Being better for the planet is their first priority.
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