Bloom is the country's leading silk flower retailer and part of the largest mail order company in the UK. But the 'seeds' were planted in California. On a trip to Los Angeles, Tiffany saw a new generation of artificial flowers. A million miles from the crude, mass-produced plastic versions that were generally available, these were beautifully designed, painstakingly made and amazingly realistic. For her it was a 'wow' moment. Unlike any faux flowers she'd seen before, they were - quite simply - a revelation, and an inspiration... Bloom forms part of the largest group of independent specialist catalogues in the country but is still family-owned and run. The parent group – Scotts & Co. (Scotts Ltd) – now manages customer service and order fulfilment on behalf of several other specialist catalogues. The group includes some of Britain’s best-known catalogue retailers including Scotts of Stow and Gift Discoveries. Each of these businesses retains its unique character, but with the backing of a group that understands the importance of diversity in catalogue and online retailing.
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