United Colors of Benetton is a well-known fashion brand store. Created in 2009, in the Studios area of Castrette di Villorba(TV), the Archive contains 20,000 boxes of documents, more than 178,000 iconographic materials, over 2500 multimedia materials and 12,000 knitwear items. Catalogs, advertisements, commercials, posters, window signs, magazines, dyeing and knitting machines, photographic material, cars with which the Benetton team competed in Formula 1 and much more are kept in this special place. The Benetton Archive is not a museum, but a workshop of ideas and creativity where the history of tomorrow is built, accessible on request to scholars, researchers and professionals. Today Benetton Group is one of the best-known fashion companies in the world, present in the most important markets in the world with a network of about 5,000 stores a responsible group that plans for the future and lives in the present, with a watchful eye to the environment, to human dignity, and to a society in transformation. Because they have an ethical approach and their objective is to contribute to the economic wellbeing and growth of the communities where they operate, guaranteeing an awareness of the most important social issues and also participating in social initiatives by contributing in various sectors.
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