Alima Pure was founded in 2004 by Kate O’Brien in her attic, when the natural beauty landscape was very different. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher. Inspired by their mothers, moved by their daughters, they support and celebrate joy, beauty, and well-being in all people. Their makeup is crafted to help every person present their best self to the world with confidence. People everywhere living their lives to the fullest, achieving their goals, making a difference; that is beauty at its most beautiful. Minimal ingredients for maximum impact. All their products are formulated with this in mind. They use only the highest quality, purest ingredients. Without compromise, their products are never tested on animals. Less mess, minimal waste. Their refillable compacts hold magnetic pans for easy on-the-go application, and can easily be swapped out for a new pan when your product runs out. They are celebrating 10 years of being carbon neutral, by offsetting 100% of their carbon emissions. They are a proudly certified B Corporation dedicated to raising the bar for corporate responsibility with a commitment to people, profit, and planet.
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